Smart Bidding: ROAS target or CPA target?
You’ve discovered Smart Bidding and would like to launch a
You’ve discovered Smart Bidding and would like to launch a
It’s not always easy to make the right choice when
Among the tools offered by machine learning are automatic bidding
These new features should help you during the peak periods
Google Shopping is one of the most effective search engines,
Merchants combining Google Shopping’s free listings with their Google Ads
Following the changes to Google Ads and the Performance Max
How do you get started and set up your campaigns?
Google Ads Smart Shopping campaigns, soon to be replaced by
With the deprecation of third-party cookies, Google has struggled to
The Target ROAS strategy is a powerful lever for maximizing the return
In a constantly evolving digital environment, optimizing your media mix has become
The Google Keyword Planner is an under-exploited tool in Google Ads campaign
Estimating your Google Ads budget is essential to guarantee the success of
Product data specifications for Google Shopping and the Product Feed If you
Today, being visible on Google is essential for any company or website
Paid search is an essential strategy for companies wishing to generate traffic quickly and increase conversions. Thanks to Google Ads, you can target potential customers with surgical precision, based on their searches and online behavior.
The sales are here, and with them an exciting wave of freshness!
simulate the results of your Google Ads campaigns: Use our performance simulator
Find out how toincrease your impact in 2024 with Google Ads! New
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