levers
the seo audit of your site and e-commerce will ensure your future performance
Analysis of the technical structure of your website and e-commerce site, including link architecture, page load speed and site accessibility.
Verification of product pages, including title paterns, meta tags, descriptions, title tags (H1, H2, etc.) and page content.
Evaluation of the e-commerce site’s structure and navigation to ensure that it is user-friendly and search engine friendly.
Analysis of the quality and relevance of backlinks pointing to the site and e-commerce, identifying opportunities for quality link building.
Verification and optimization of page loading speed, server response times and image optimization.
Why should you audit your site's SEO on a regular basis?
There are several reasons why it’s essential to regularly audit your website’s SEO.
Firstly, it allows us to detect and correct any technical problems that might be hindering its indexing and visibility on search engines.
Secondly, an SEO audit allows you to monitor the evolution of search algorithms and adapt your content and keyword strategy accordingly. It will also help you analyze the performance of backlinks and assess the quality of traffic received.
What’s more, constantly monitoring SEO is crucial to staying competitive, as competitors’ positioning also evolves.
Finally, a regular SEO audit is an indispensable tool for aligning the site with best practices in the field, ensuring an optimal user experience, and maximizing the chances of achieving your business objectives.
What are the stages in our SEO audits?
Crawlability Analysis: Check whether search engines can crawl the site without problems. This includes checking the robots.txt file, scanning for errors (such as 404 errors), and redirects.
Check Indexability: Ensure that important pages are indexed by search engines. Inspect the sitemap.xml file for accuracy and updating, and use Search Console to identify indexing problems.
Site Structure Review: Evaluate whether the site's structure and architecture are logical and hierarchical, so as to promote intuitive navigation and distribute link juice efficiently.
Meta tag optimization: Analyze title tags, meta descriptions, header tags (H1, H2, etc.) to make sure they contain relevant keywords and respect recommended lengths.
Mobile Performance: Check site responsiveness and usability on mobile devices, as well as loading speed, which are key factors for mobile-first ranking.
Loading speed: Use tools to test page loading times and identify any elements that might slow them down (heavy images, excessive scripting, etc.).
Content quality: Look for duplicated content, poor or incomplete content, and content errors that could penalize the site.
Ensure that the content is unique, relevant and optimized for the targeted keywords. Ensure that content is sufficiently detailed, and that it fully covers the topics related to the targeted keywords.
Check that content meets users' different search intentions - informative, transactional, navigational or local search.
Analysis of competitors' SEO strategies.
Identify competitor strategies and opportunities in your industry.
Examine the keywords for which your competitors rank higher than you, or on which you are not present.
Analysis of your backlink profiles and your competitors' backlink profiles to see where they're getting their links from.
Search for link models or sources that you could also exploit to enhance your domain's reputation and improve your SEO.
Draw up a plan based on the results of the SEO audit and mand implement performance levers to increase your organic visibility on Google and develop your sales.
Need to evolve your digital strategy?
We carry out a complete diagnosis of your strategy and campaigns.
Fully supported by Adenlab, you pay nothing.
Our free preliminary audit will give you a clear picture of the current state of your campaigns. It will enable you to identify and plan the evolution of your performance on your acquisition channels.
Adenlab combines data analysis, software and automation
to boost your company’s growth and profitability across all online sales channels.
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Find out how Servistores increased its return on investment by +15% while developing its sales on its priority brands.
What are the most effective acquisition channels for e-tailers? Here’s our study of e-tailers’ sales attribution
Find out how Adenlab and its teams increased sales by +16% while boosting conversions by +11%.
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WHAT ARE YOUR PROJECTS?
Make an appointment now to talk to our experts.
We’ll discuss your challenges and needs with you.
Following this first call and appointment, we will prepare a free initial audit and diagnosis, and present you with your action plan.
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