Do you currently sell only in France, and would like to export your products to North America, South America or perhaps Asia? Do you dream of developing your application internationally to reach a wider audience?
To ensure that you don’t invest without a concrete basis for success, there’s nothing like measuring your results. Thanks to Market Finder and Google Analytics, you can really understand your foreign visitors, identify them, and then respond to their specific needs.
Google Analytics and Market Finder: two essential tools for your SEA campaigns
Market Finder: your ally for international market entry
Google’s Market Finder is designed to help you expand abroad and support your international marketing strategy. It’s the right tool if you want to know more about advertising solutions for your SEA campaign, and the importance of measuring your results.
After entering your URL on Market Finder, Google identifies the markets most suited to your business. This gives you the most coherent countries relevant to your business, with extremely precise insights: monthly search volume, recommended bid, ease of doing business index, real net disposable household income. In short, everything you ever wanted to know!
Google Analytics: essential information about your site
Google Analytics, on the other hand, is designed to help you expand abroad and support your international marketing strategy. It’s the right tool to keep your SEA campaign budget under control. Thanks to Google Analytics, you’ll get precise answers about where your visitors come from, what they do during a browsing session, average spend, session time… Key elements for a controlled and effective opening onto the world.
With Google Analytics, you’ll get precise answers about where your visitors come from, what they do during a browsing session, average spend, session time…
SEA campaign: precise reports to help you expand internationally
Google Analytics offers you reports sent by email, according to elements as different as :
- Audience type” reports, for information on users: gender, age, origin, language, interests…
- Acquisition reports detailing how users arrived on your site: marketing campaigns, social networking campaigns,Facebook advertising, website, search engines…
- Reports on behavior on your site: most visited pages, most frequent entry and exit pages…
Essential data for conquering markets in other countries
Tracking this data is particularly important when launching a new product, or when you’ve recently set up in a new foreign country. It will enable you to adapt your message to your new target audience, as well as your Google Ads campaigns, for example, as part of an effective and consistent international SEA campaign.
You’ll be able to offer content based on the sites your visitors come from or on certain search themes, but also relevant content: images, text, videos adapted to your target language and not just translated.
