What is Pixel Meta?
The Meta pixel is a piece of code (Javascript) that you place on the pages of your website.
It allows you to track the people who visit your website.
It also allows you to track conversions from your Facebook ads and create retargeting audiences based on people who have visited your site or specific pages.
The basic Meta pixel code must be installed on the pages of a website.
You need to copy and paste it into the header of each page of your website=> but we recommend that you use a Tag Manager.
Pixel Meta evolves
The difficulty lies in setting up standard events (additional code) to measure specific actions on your website, such as a purchase, an addition to the shopping cart, a registration, etc.
Meta knows this very well.
So, in June 2019, Meta introduced a new event configuration tool that lets you install standard pixel events without even touching your website’s code, which sounds incredible in itself.
Recently, this has even become Facebook’s default option. The “manually add event code” option is deliberately left out.
Meta wants to do the work for you and make your life easier.
Meta has also extended the number of standard pixel events.
Previously, there were 9 of them:
- Buy
- Generate leads
- Registration completed
- Add payment information
- Add to basket
- Add to wishlist
- Initiate a payment
- Search
- Display content
Once you’ve chosen an event, you can customize it with parameters and install it on your site either manually or via the event configuration tool I’ve already shown you.
Source : https://daniloduchesnes.com/blog/nouveautes-facebook-ads/
