Halloween and SEA: Boost Your Sales And Terrify Your Competitors

Halloween is coming, and it’s on October 31! 🎃✨ Are you ready to seize this opportunity and terrify your competition?

It’s the moment your customers are waiting for to dive into a world of bewitching offers, and for you a golden opportunity to boost your sales. And guess what? Halloween madness is already being felt on Google, whether for costumes, spooky gadgets or treats. Searches are skyrocketing, and users are eager to discover the treasures you have to offer.

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Dear e-tailers, get ready to boost your sales and make your brand shine, because Halloween offers an unmissable opportunity. Are you wondering how to develop a winning strategy to take advantage of this period full of mysteries and unmissable opportunities? Don’t panic, we’re here to guide you through the world of ATS specially adapted to this bewitching season. So, get ready to make this Halloween one to remember!

I. Halloween: The secrets of the Bewitching Festival 👻

According to a study by Statista, here are the average Halloween spending statistics envisaged by category in 2022. These statistics could be of interest to you and help you anticipate the 2023 Halloween edition:

Sweets, confectionery, chocolate → €113
Food products, vegetables → €108
Costumes, accessories → €90
Cultural and leisure activities → €90
Alcoholic beverages → €88
Non-alcoholic drinks → €85
Home meal delivery → €83
Cultural goods → €57

According to another YouGov study, Halloween is very popular with 18-34 year-olds and households with at least one child under 18. In 2022, 54% of them celebrated the event. Halloween is just around the corner, and the search is already gathering momentum, as shown in this Google Trend graph:

II. Halloween and SEA: A Magic Potion for Your E-commerce 🧙‍♂️

As I said in the title, Halloween is a magic potion that lets you reveal your brand and your products to as-yet-unknown customers, ready to be bewitched! 🪄

1.Explosion of Magic Traffic

Increased traffic is a fundamental element to consider. Halloween-related searches literally take off before and during this period, offering a golden opportunity to captivate a wider audience for your e-commerce :

According to a Google survey, Halloween-related searches soar by a staggering 1,500% in the weeks leading up to the holiday.

But that’s not all: traffic on Halloween-related e-commerce sites is soaring, with an average increase of 30% compared to an ordinary period.

2.ATS Wizards: Maximize Your Halloween Earnings! 💰

As master wizards of SEA for e-tailers, we transform our strategies to ensure a landslide victory on magical events like Halloween. During this bewitching period, the transformation of your commercial offers and promotions is crucial. We conjure up the power of these enchantments in your campaigns to lead you to success! Here are a few more magic ingredients to concoct an irresistible ATS strategy this Halloween 🔮:

Optimizing campaign budgets
Review of Sales Offers and Promotions
Systematic Performance Analysis
Optimize your keywords to target the right searches
Revise your ad titles and descriptions
Increase Your Budgets and Rely on Machine Learning Signals
Optimize Your Shopping Flow
Consider adopting a discovery strategy

By infusing the magic of these practices and tips, you’ll be ready to fully embrace the bewitching opportunities Halloween has in store for you.

Conclusion

In short, Halloween is the perfect time for e-tailers to unleash their full potential, but the key to success lies in an ATS strategy full of spells. With growing consumer interest and the epic numbers of previous years, get ready for a bumper crop of Halloween celebrations. Stay tuned for our next article, where we’ll delve into the mysteries of ATS strategies tailor-made for this enchanted season!

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