This year’s Winter French Days run from September 26 to October 2.
Are you ready?
It’s an opportunity for you and your customers to do good business and develop your turnover.
The increase in traffic and demand on Google for categories ranging from clothing and electronics to household appliances is already being felt.
For you, dear e-businesses, the French Days are an opportunity to boost your sales and increase your visibility.
To succeed, it’s important to activate and develop SEA strategies adapted to the period.
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I. French Days: key points to remember!
As you can see from the Google Trends graph, the French days have already begun and searches on Google are increasing.
According to the Beezup here are the sales statistics for the Spring 2022 French Days, which may be of interest to you in anticipation of the 2023 French Days.
- 37% increase in purchases and 6% increase in online orders at French Days de Printemps 2022 compared to 2021
- Sales of major brands at Rentrée 2022 French Days up 4% to 20%.
- 70% increase in sales by 2020
- +71% increase in traffic for participating retailers by 2020
II. The impact of French Days on ATS
It’s an opportunity to introduce your brand and your products to consumers who don’t know you yet!
1. Increased traffic
Event and promotion-related searches will explode.
In 2022, Spring French Days generated 200 million visits to e-commerce sites. That’s a 15% increase over the previous year!
This increase in traffic is accompanied by more intense competition.
You need to ensure that your campaigns and ads are highly visible and impactful to stand out from your competitors.
And, of course, this includes promotional offers that your customers have come to expect!
2. Maximize your earnings with SEA!
As an SEA specialist for e-tailers, we increase campaign budgets to avoid losing qualified traffic and buyers looking for bargains.
Revising your sales offers and promotions is essential during this period.
These are the elements of your promos that we will push and put into your campaigns.
Systematic analysis of your products’ performance will help us push the best references, brand and category (Conf : Cataloguestraquker)
Here are a few more tips for a ATS strategy strategy during French Days:
- Review and optimize your keywords to target the right searches: don’t hesitate to create campaigns with broad keywords. Use the Google Keyword Planner to help you identify the most relevant keywords and simulate a new Google Ads budget
- Revise your ad titles and descriptions: Integrate your offers and promotions
- Increase your budgets and give less constraint to the google ads algo
- Optimize your Shopping feed: add sales price attributes to display crossed-out prices! Revise your product titles, making sure they include the right keywords (read our article on the shopping flow optimization)
Also to develop your sales we can clearly recommend you to make more video:
- In France, 64% of people said they had turned to short videos to discover a new product or brand.
Adenlab’s creative studio can provide your videos: UGC videos or product presentations. See below one of our creations for the Le rêve chez vous brand:
And according to google data:
- Respondents frequently reported that after viewing a Short, they would switch to the Google search network or a brand website for further research.
Conclusion
French Days has become a must-attend event on the French e-commerce scene. For companies, it’s a unique opportunity to boost sales and increase visibility. But to succeed, a well thought-out and adapted SEA strategy is essential. Drawing on our expertise and experience from previous editions, we’re here to support you and help you make the French Days a real success!
