Google Shopping: optimize your end-of-year shopping campaigns
It’s time to get ready for Christmas! Did you know that 8 out of 10 consumers worldwide use Google to
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Customer value (LTV), churn: measure long-term indicators with Google Analytics
Long-term metrics such as customer lifetime value (LTV) and churn are often overlooked in analysis and optimization processes. Certainly because
Google Ads: improve your quality score in 4 easy steps
Want to optimize the performance of your Google Ads campaigns? Increase your sales without increasing your expenses? To do so,
How to set up an effective SEA strategy for an e-commerce site?
As a complement to a well-calibrated SEO strategy, SEA campaigns (or paid search campaigns) can help you rapidly achieve the
SEA campaign: measuring for better international development
Do you currently sell only in France, and would like to export your products to North America, South America or
SEA strategy: the importance of properly measuring your Google Ads performance
Recently, we covered the subject of Google Ads taking control after COVID, as well as Google Ads Smart Bidding. To
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