What are the “signals” of Machine Learning to optimize your bids on Google Ads?
As you may know, Google Ads uses Machine Learning technologies to automatically manage your bids.Bids determine the cost you pay
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Performance Max’s new features for optimizing Google advertising campaigns
Since the launch of Performance Max, many key features have been added to help advertisers optimize their campaigns on Google.
Optimizing user experience for e-commerce sites: the case of I-run
The e-commerce sector is constantly evolving, pushing online retailers to constantly improve their user experience (UX) to stay competitive. According
Smart Bidding: ROAS target or CPA target?
You’ve discovered Smart Bidding and would like to launch a Google Ads campaign?There are a few prerequisites you need to
Top 4 product flow errors that can sabotage your e-commerce campaigns
A new study by DataFeedWatch has revealed a number of product flow optimization tactics used by e-tailers to boost campaign
Smart Bidding: “Impression rates” versus “Maximizing clicks”: everything you need to know
It’s not always easy to make the right choice when it comes to bidding strategies on Google Ads. While Smart
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