In this article, we’ll explore how to effectively use promotions on Google Merchant Center to increase your click-through rates, boost conversions and attract wider traffic across all screens. We’ll also determine which types of promotions are eligible and which are not!
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Promotions in Google Merchant Center offer a powerful way to present your online offers across multiple Google properties, including Google search, the Shopping tab, Chrome and many others. By adding promotions to the products you sell on Google, you can increase their attractiveness. A “special offer” link is displayed next to your products (e.g., “15% off”, “free delivery”, etc.), which can encourage Internet users to make a purchase. Note that these promotions do not affect cost-per-click (CPC) rates.
To take advantage of these benefits, you need to have an active product feed in Google Merchant Center. Once you’ve activated promotions, you can create several types, which will then be examined by Google’s teams.
Permitted types of promotion
Google Merchant Center accepts various types of promotions, including percentage discounts, cashbacks, two-for-one offers or discounts on the purchase of a second product. Other promotions include free items, gift cards of a specified value or free or reduced shipping. However, it’s important to note that these promotions don’t affect the ranking of your ads on Google. => What does it mean? it means that promos have an impact on performance … why say it has no impact?The following types of promotions are permitted:
Unauthorized promotions
However, not all promotions are accepted. Google refuses promotions that are not accessible to the majority or all of the users likely to see them. This includes promotions reserved for a specific group, such as the military or students. However, promotions aimed at new customers are permitted.The following types of promotions are not permitted:
Note: The number of current promotions is no longer limited. The previous limit of 500 has been removed. In addition, if you have a Shopify or WooCommerce account, you can link your discounts on these platforms to your Merchant Center account to broadcast promotions for your products on Google. By using this feature, you won’t need to create promotions via your Merchant Center account.
2 ways to create a promotion from your Merchant Center
Option 1: Use the promotion creation tool
The promotion creation tool is located in the Promotions Dashboard of your Merchant Center account. It allows you to manually enter individual promotions. Use this tool when you only have a small number of promotions to send. To add promotions manually, proceed as follows:- Log in to your Merchant Center account.
- In the navigation menu, click on Marketing, then on Promotions.
- Click on the “+” button.
- Select a country and language for the promotion. The country determines the currency of the prices shown in the promotion.
- Select the destination for your promotion: Shopping ads, free listings, Buy on Google listings or in-store product listings (you can select more than one).
- Select the categories that best match your promotion.
- Follow the instructions, then click Save.
