Find out how Adenlaband its teams increased sales by +70% while optimizing conversions by +65%.
Pharmashop Discount is an online parapharmacy offering over 18,000 items, covering a vast assortment of beauty, health, baby and even veterinary products.
To find out more about our digital marketing agency please do not hesitate to contact us
Find out how Adenlab and its teams increased sales by +44% while boosting conversions by +12%.
The Ascott offers an accommodation concept that combines a wide range of hotel services with the conviviality of a spacious, comfortable apartment with a fully-equipped kitchen.
Are you ready to embark on the glittering enchantment of Christmas, where bursts of joy and wonderful offers can light up the hearts of your buyers and boost your e-commerce this festive season? The countdown to December 25 is on – an ideal time to transform your online sales strategies and create a kingdom of success. Seize this unique opportunity to enchant your customers with targeted ATS campaigns and make your business shine during the festive season.
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For you star merchants and dream artisans, this season is not just a time of festivities, but a golden opportunity to increase your sales with the right digital marketing tactics. The excitement of Christmas can already be felt on search engines: users are actively searching for brightly-lit decorations, enchanting toys and festive treats. It’s the perfect time to optimize your Google Ads campaigns and capture buyers’ attention.
E-commerce, the time has come to boost your sales and make your brand shine. The Christmas period is synonymous with exceptional sales opportunities.
Are you still wondering how to create a winning strategy for this enchanting season of sales potential? Don’t worry, we’re here to guide you through the exciting world of ATS, specially designed to boost your sales during this enchanting time of year. Are you ready to turn this Christmas into a time of memorable prosperity for your business?
CHRISTMAS: THE MYSTERIES OF THE MOST MAGICAL OF HOLIDAYS 🌟🎄
According to a recent study by FEVAD, discover the key figures for the Christmas buying habits of French e-buyers in 2022, essential data for anticipating Christmas 2023 trends. These revealing statistics can inform your marketing strategies for the coming festive season:
Games/Toys and cultural products (CDs, DVDs) each accounted for 40% of consumers’ Christmas budgets.
Clothing, footwear and fashion accessories accounted for 32% of purchases.
Cosmetics were chosen by 29% of buyers.
High-tech products accounted for 19% of purchases.
The approach of Christmas also sees an increase in purchases of intangible gifts. In the frenzy of the two or three days leading up to Christmas, many shoppers opt for gifts such as gift cards, experiences (leisure activities, wellness moments), and tickets to shows or winter getaways. To captivate these last-minute shoppers, e-tailers need to highlight their gift card offers and products capable of delivering instant Christmas magic, without the constraints of delivery.
With the arrival of Christmas, we’re already seeing a significant rise in online searches, as this Google Trend graph clearly shows, reflecting the festive spirit and expectations of consumers:
II. CHRISTMAS AND THE SEA: A SHINING STAR FOR YOUR E-COMMERCE BUSINESS 🌟
As mentioned above, the Christmas period offers a unique opportunity for brands to stand out from the crowd and attract new customers, all seduced by the magic and sparkle of this festive season.
1. Magic boom in traffic and searches
Companies embracing the Christmas spirit can look forward to a significant increase in online traffic and searches:
A study by Salesforce has revealed that traffic on e-commerce sites increases by an average of 25% to 30% during the Christmas season.
Google has observed a spectacular jump in Christmas-related searches, with increases ranging from 1,000% to 1,500% over the period.
RetailMeNot reports that online spending during the holidays increases by 10% to 15% on average, compared to other times of the year.
To illustrate these trends, let’s look at a few concrete examples of the increase in traffic and searches over the Christmas period:
In 2022, Target ‘s website recorded a 40% increase in traffic during the Christmas season.
Google searches on Christmas themes peaked at 1,200% during this period in 2022.
Online spending in the US during Christmas 2022 reached an impressive total of $11.2 billion.
2. LUTINS DU SEA: ENCHANT YOUR CHRISTMAS PROFITS!
During this magical period, adjusting your commercial offers and promotions is crucial. We integrate the spirit of Christmas into your SEA campaigns, steering you towards success!
To strengthen your ATS strategy this Christmas season, here are a few more tips:
Add a touch of festive creativity to your ads to capture your customers’ attention this Christmas. Attractive visuals and catchy slogans can make all the difference.
Incorporate warm visuals and welcoming messages into your campaigns to create a friendly atmosphere conducive to winter shopping.
Propose special Christmas offers to stimulate the curiosity and enthusiasm of shoppers looking for the perfect gifts. Targeted promotions can significantly increase your conversions.
Use seasonal keywords in your campaigns to ensure maximum visibility of your products in the online Christmas market. Careful keyword selection can increase the effectiveness of your ads.
Conclusion
In conclusion, the Christmas period represents a magical time for e-tailers, a time when they can shine brightly. The secret to capturing the essence of this success lies in a well-developed ATS strategy tailored to the holiday spirit. With growing consumer interest and the success of previous years, get ready for a Christmas where your profits will be as plentiful as the presents under the tree. Stay tuned for our next article, where we’ll be revealing valuable tips for tailor-made ATS strategies for this festive season! And don’t forget to read our previous articles!
Immerse yourself in the total excitement of Black Friday, where exceptional discounts thrill shoppers and opportunities for success are just a click away! The countdown is on, and Black Friday is just around the corner. Friday November 24th. Prepare to ignite your audience’s enthusiasm with irresistible offers
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Immerse yourself in the total excitement of Black Friday, where exceptional discounts thrill shoppers and opportunities for success are just a click away! The countdown is on, and Black Friday is just around the corner. Friday November 24th. Get ready to ignite your audience’s enthusiasm with irresistible offers.
Join us as we explore the transition from Discovery campaigns to Google Ads’ new Demand Gen campaigns, designed to ignite buying fever during promotions such as Black Friday.
Over the next few lines, we’ll be revealing the tips and strategies you need to excel during Black Friday with Demand Gen campaigns. Find out how they work in detail, and how they can turn your Black Friday experience into a lucrative adventure. Get ready to be swept up in the excitement of promotions and master the secrets of Demand Gen campaigns. Black Friday has never been so exhilarating. 🌟🛒
Demand Gen campaigns: Discover the new Google Ads!
But what are Google Demand Gen campaigns?
It’s a powerful combination of image and video ads, brought together in one place, to boost your sales, drive traffic to your website and encourage actions such as sign-ups and adds to cart, on YouTube, Discover and Gmail.
Demand Gen campaigns are designed for marketers in search of new performance. Studies show that 91% of customers react quickly when they discover new offers or attractive brands in Google feeds such as Discover or Gmail.
With Demand Gen, your most powerful assets, whether powerful videos or captivating images, are seamlessly integrated into our visually appealing channels, including YouTube, YouTube Shorts, Discover and Gmail. These platforms attract over 3 billion users every month, eager for discovery, content and purchasing opportunities.
So why is Google replacing the high-performing Discovery ads with Google Ads Demand Gen campaigns? Let’s take a look at the major improvements Google Demand Gen brings over Discovery ads:
Immerse yourself in the diversity of advertising formats within a single campaign, giving free rein to your creativity to offer your audience a unique experience.
2. Use the magic of customer data to discover new customers who share the same tastes as your current customers – for example, to set up your Black Friday discounts.
3. Achieve targeted objectives, whether you’re looking to maximize sales or apply bidding strategies based on promotional value.
4. Increase bids to generate more visits to your website and stimulate purchases during targeted periods.
5. Now, with new promotion previews and improved A/B testing, you can see at a glance how your promotions will look on different channels, and optimize your impact during various events.
Adenlab increases click-through rates by 60% with Demand Gen!
Thanks to the expertise of our teams and the strategic use of Google Demand Gen, Adenlab achieved remarkable performance in its advertising campaigns.
The results speak for themselves:
→ a spectacular increase of 60% in clicks on Demand Gen campaigns compared with previous video campaigns
→ a significant reduction of 65% in cost-per-click (CPC) too, compared with previous video campaigns
Demand Gen’s incredible potential to boost your Black Friday sales! 🚀🛒
Black Friday offers you a golden opportunity to boost your sales and attract quality leads. Consumers are more inclined to make purchases during periods of intense promotion. Demand Gen campaigns will enable you to identify and seduce potential prospects, those who might well be interested in your products or services. By deploying an effective Demand Gen strategy, you’ll be able to explode your sales and boost your profits during Black Friday.
1. Create captivating content to engage prospects
The first crucial step in generating demand is to design captivating content that piques prospects’ curiosity. You need to create content that’s relevant to your target audience and meets their needs. Use content marketing techniques to capture prospects’ attention and engage them.
Examples of captivating content:
→ Product presentation videos
→ Buying guides
→ Blog articles offering advice on choosing the right products
2. Create a sense of urgency with limited-time offers
Once you’ve got prospects’ attention, it’s time to create a sense of urgency by offering limited-time offers. This helps convert prospects into leads.
Examples of limited-time offers for e-tailers:
→ Exclusive discounts
→ Free samples
→ Free delivery
→ Very limited-time offers
3. Create a need by eliminating alternatives
To convert prospects into customers, you need to demonstrate how your products or services can solve a problem that prospects are facing. You need to create a compelling need for your products or services.
Examples of problem-solving content for e-tailers:
→ Buying guides to help prospects find the products or services best suited to their needs
→ Blog posts offering advice on using your products or services
→ Videos highlighting the benefits of your products or services
How to boost your sales with Google Demand Gen for Black Friday?
Discover our 3-step guide to maximizing your campaigns during this exceptional sales period:
Step 1: Fire up your visual assets.
Google demands a variety of visual elements, from short to long videos, carousels, portraits and static visuals. The more diverse your arsenal and the more suitable it is for different placements, the more dazzling your results will be.
Step 2: Refine your messages.
Be clear and punchy while experimenting with different approaches using A/B testing.
Step 3: Identify your Target Audiences.
Google offers a plethora of targeting options based on keywords, URLs and themes. Make the most of them.
Once you’ve accumulated enough data, move on to the optimization stage:
→ Evaluate the effectiveness of your ads: identify what triggers the most conversions to optimize your results.
→ Explore the various strategic locations of Google Ads: Demand Gen campaigns open the doors to multiple placements. Scour them to maximize your visibility or adjust it according to your needs.
→ Customize your targeting strategies with Demand Gen’s varied audiences: Take full advantage of Google Ads’ arsenal of targeting options and tailor your performance to your audience choices.
Specific advice for you:
→ Start planning your Demand Gen strategy now. Black Friday generates high demand, so it’s essential to prepare in advance.
→ Keep in mind that the Demand Gen campaign typology maximizes the visibility of your products and/or services. It’s the ideal campaign typology for targeting Top Funnel audiences in the conversion funnel. In other words, it’s a campaign typology for it’s essential to test if you have dynamic and attractive content.
→ Be creative with your offers. Consumers are looking for bargains, so don’t hesitate to offer exclusive deals and attractive discounts. Black Friday is waiting for you to shine! 🚀🛒
CONCLUSION
In conclusion, Black Friday combined with Google Demand Gen will be the sales leverage you’ve been waiting for to reach more customers.
Contact our teams to find out more and set up your Demand Gen campaigns! 🛍️🎉
Welcome to the grimoire of Google Shopping optimization for Halloween. The clock is ticking, and there’s little time left to prepare your spells and bewitch your competition during this bewitching period. In these mysterious pages, we’ll reveal the spells and enchantments you need to propel your Google Ads campaigns to Merlin the Enchanter and terrify your competition during this magical time.
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Optimizing your flow is crucial for you, guardians of e-commerce sites. However, if you preside over a domain geared towards lead generation and forms, these incantations may not fit your domain. Don’t hesitate to get in touch with our consultants for tailor-made advice. Also take a look at our articles about halloween and SEA but also onShopping flow optimization to explore other secrets. 🧙♂️
How can you terrify your competition by improving the performance of your Performance Max, Google Shopping, Bing and Meta (facebook / Instagram) campaigns? 👻
Sortilège 1: The art of crossed-out prices 🪄
Dive into the darkness of pricing on your site and acquisition channels. The prices you charge are crucial, sometimes even decisive. To unleash the power of locked-in prices, you need to master and use the following attributes of your flow:
sale_price
sale_price_effective_date (Google or Facebook)
E-commerce wizards, discover the magic of bewitched prices! These attributes can be adjusted for your Google and Facebook campaigns. Lowering prices is one thing, but harnessing the power of slashed prices is what will charm consumers and boost your sales tenfold!Communicating your prices effectively is the key to your success, but don’t fall under the spell of obscurity…🔮
Dive into the magical world of Google Shopping and the Merchant Center to reveal SPECIAL OFFERS that will enchant your customers this Halloween! You have two options for unleashing the magic:
Use the Promotions configuration tool in the Marketing tab of the Merchant Center.
Use the Merchant Center’s Promotion Flow for a touch of mystery.
These special promotions visually increase the seductive power of your ads, making your click-through rates soar! But to achieve this, the first step is to join Google’s Merchant Promotions program: Register hereFind the official Google spells in the Enchantments Implementation Guide HERE. 📈
Spell 3: Turn your rejected products into Halloween treasures! 🪄
Awaken the magic of Halloween to illuminate your Performance Max and Shopping campaigns on Google and Facebook!Sometimes, the solution to boosting your visibility and the performance of your campaigns are closer than you think. Although your current offer is already vast, many products may be rejected by Google’s Merchant Center or Facebook’s Business Manager. These products remain hidden from your audience, preventing them from discovering you on Google or Facebook. Fortunately, it’s entirely possible to thwart these spells and release your products. Go to Google’s Merchant Center, then to Products > Merchant Diagnostics. Here you’ll discover the errors that need to be corrected first, revealing the magic behind your products!
Sortilège 4: Improve the Quality of your Halloween Product Images and Visuals 🪄
Don’t be fooled by poor-quality or too-small images! Like an evil shadow, this warning frequently haunts Merchant Center diagnostics. Find out more about enchantments and the criteria for Google Shopping :
Images of non-apparel products: must be at least 100 x 100 pixels in size.
Images of clothing products: must be at least 250 x 250 pixels.
Avoid images larger than 64 megapixels
Avoid image files larger than 16 MB
The ultimate recommendation: Choose images of at least 800 x 800 pixels.
AUTOMATIC IMAGE ENHANCEMENT POWERS :
The Merchant Center also offers a mystical incantation called “automatic image enhancement”. It won’t turn your images into pumpkins, but it can clean up imperfections automatically. Google notice “If you enable the automatic removal tool, Google will try to automatically correct these images by removing the overlaying promotional elements.” ✨Here’s an example of automatic image enhancement:To do this, go to your Merchant Center and activate the “automatic image enhancement” option: For Facebook, the rules are somewhat different. Here are the optimizations and quality requirements for the Facebook News Feed, for images with a link:
479 x 246 pixels on computer
and a minimum width of 320 pixels on mobile
However, we recommend a size of 1080 x 1350 pixels.
Spell 5: Enchant your product titles for magical optimization 🪄
Your product title is the ultimate attribute, the magic potion of your catalog. Optimizing it is the absolute must in your Halloween preparations.
The Master Keyword: The main keyword, the key to your success, should take pride of place in the title, preferably in the first few words.
Product Type: If your property is a “knife sheath”, make it the crest of your title. Not only is it obvious, but more importantly, it’s your very description that sells the dream.
Brand, color, size or even gender in your title elixir: These elements, though present elsewhere, are here to help you blend in with your future followers’ searches.
150 Characters, the Art of Concision: Your charm has a 150-character limit. So be precise and detailed at the same time.
The Optimization Grimoire: Know that working these title incantations can transform your impressions and reveal your visibility like never before!
Get ready to enchant your customers this Halloween! 🎃✨
In conclusion
We hope these valuable tips have brightened your path on your future magical expeditions. As you know, we’re much more than just an online grimoire. We’re here, at your fingertips, for face-to-face discussions. Get in touch with us and let’s talk about your needs in terms of feed optimization, SEA campaign SEA campaign management and Google Shopping campaign management, or Dynamic Campaigns on Facebook. Let’s make Halloween magic happen! 🎃🔮
Halloween is coming, and it’s on October 31! 🎃✨ Are you ready to seize this opportunity and terrify your competition?
It’s the moment your customers are waiting for to dive into a world of bewitching offers, and for you a golden opportunity to boost your sales. And guess what? Halloween madness is already being felt on Google, whether for costumes, spooky gadgets or treats. Searches are skyrocketing, and users are eager to discover the treasures you have to offer.
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Dear e-tailers, get ready to boost your sales and make your brand shine, because Halloween offers an unmissable opportunity.Are you wondering how to develop a winning strategy to take advantage of this period full of mysteries and unmissable opportunities? Don’t panic, we’re here to guide you through the world of ATS specially adapted to this bewitching season. So, get ready to make this Halloween one to remember!
I. Halloween: The secrets of the Bewitching Festival 👻
According to a study by Statista, here are the average Halloween spending statistics envisaged by category in 2022. These statistics could be of interest to you and help you anticipate the 2023 Halloween edition:
Sweets, confectionery, chocolate → €113
Food products, vegetables → €108
Costumes, accessories → €90
Cultural and leisure activities → €90
Alcoholic beverages → €88
Non-alcoholic drinks → €85
Home meal delivery → €83
Cultural goods → €57
According to another YouGov study, Halloween is very popular with 18-34 year-olds and households with at least one child under 18. In 2022, 54% of them celebrated the event. Halloween is just around the corner, and the search is already gathering momentum, as shown in this Google Trend graph:
II. Halloween and SEA: A Magic Potion for Your E-commerce 🧙♂️
As I said in the title, Halloween is a magic potion that lets you reveal your brand and your products to as-yet-unknown customers, ready to be bewitched! 🪄
1.Explosion of Magic Traffic
Increased traffic is a fundamental element to consider. Halloween-related searches literally take off before and during this period, offering a golden opportunity to captivate a wider audience for your e-commerce :
According to a Google survey, Halloween-related searches soar by a staggering 1,500% in the weeks leading up to the holiday.
But that’s not all: traffic on Halloween-related e-commerce sites is soaring, with an average increase of 30% compared to an ordinary period.
2.ATS Wizards: Maximize Your Halloween Earnings! 💰
As master wizards of SEA for e-tailers, we transform our strategies to ensure a landslide victory on magical events like Halloween.During this bewitching period, the transformation of your commercial offers and promotions is crucial. We conjure up the power of these enchantments in your campaigns to lead you to success! Here are a few more magic ingredients to concoct an irresistible ATS strategy this Halloween 🔮:
Optimizing campaign budgets
Review of Sales Offers and Promotions
Systematic Performance Analysis
Optimize your keywords to target the right searches
Revise your ad titles and descriptions
Increase Your Budgets and Rely on Machine Learning Signals
Optimize Your Shopping Flow
Consider adopting a discovery strategy
By infusing the magic of these practices and tips, you’ll be ready to fully embrace the bewitching opportunities Halloween has in store for you.
Conclusion
In short, Halloween is the perfect time for e-tailers to unleash their full potential, but the key to success lies in an ATS strategy full of spells. With growing consumer interest and the epic numbers of previous years, get ready for a bumper crop of Halloween celebrations. Stay tuned for our next article, where we’ll delve into the mysteries of ATS strategies tailor-made for this enchanted season!
This year’s Winter French Days run from September 26 to October 2.
Are you ready?
It’s an opportunity for you and your customers to do good business and develop your turnover.
The increase in traffic and demand on Google for categories ranging from clothing and electronics to household appliances is already being felt.
For you, dear e-businesses, the French Days are an opportunity to boost your sales and increase your visibility.
To succeed, it’s important to activate and develop SEA strategies adapted to the period.
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I. French Days: key points to remember!
As you can see from the Google Trends graph, the French days have already begun and searches on Google are increasing.
According to the Beezuphere are the sales statistics for the Spring 2022 French Days, which may be of interest to you in anticipation of the 2023 French Days.
37% increase in purchases and 6% increase in online orders at French Days de Printemps 2022 compared to 2021
Sales of major brands at Rentrée 2022 French Days up 4% to 20%.
70% increase in sales by 2020
+71% increase in traffic for participating retailers by 2020
II. The impact of French Days on ATS
It’s an opportunity to introduce your brand and your products to consumers who don’t know you yet!
1. Increased traffic
Event and promotion-related searches will explode.
In 2022, Spring French Days generated 200 million visits to e-commerce sites. That’s a 15% increase over the previous year!
This increase in traffic is accompanied by more intense competition.
You need to ensure that your campaigns and ads are highly visible and impactful to stand out from your competitors.
And, of course, this includes promotional offers that your customers have come to expect!
2. Maximize your earnings with SEA!
As an SEA specialist for e-tailers, we increase campaign budgets to avoid losing qualified traffic and buyers looking for bargains.
Revising your sales offers and promotions is essential during this period.
These are the elements of your promos that we will push and put into your campaigns.
Systematic analysis of your products’ performance will help us push the best references, brand and category (Conf : Cataloguestraquker)
Here are a few more tips for a ATS strategy strategy during French Days:
Review and optimize your keywords to target the right searches: don’t hesitate to create campaigns with broad keywords. Use the Google Keyword Planner to help you identify the most relevant keywords and simulate a new Google Ads budget
Revise your ad titles and descriptions: Integrate your offers and promotions
Increase your budgets and give less constraint to the google ads algo
Optimize your Shopping feed: add sales price attributes to display crossed-out prices! Revise your product titles, making sure they include the right keywords (read our article on the shopping flow optimization)
Also to develop your sales we can clearly recommend you to make more video:
In France, 64% of people said they had turned to short videos to discover a new product or brand.
Adenlab’s creative studio can provide your videos: UGC videos or product presentations. See below one of our creations for the Le rêve chez vous brand:
And according to google data:
Respondents frequently reported that after viewing a Short, they would switch to the Google search network or a brand website for further research.
Conclusion
French Days has become a must-attend event on the French e-commerce scene. For companies, it’s a unique opportunity to boost sales and increase visibility. But to succeed, a well thought-out and adapted SEA strategy is essential. Drawing on our expertise and experience from previous editions, we’re here to support you and help you make the French Days a real success!
