Discover the secrets and powers of specialized audience lists for E-Commerce: add value to your blog, optimize conversions for certain profiles, identify new pathways, etc.
See also: Boosting SEA campaigns with Audiences and Remarketing
Definition and benefits of an audience list.
An audience list is made up of people who have shown interest in your products. Thanks to cookies deposited on their browsers, you can track these prospects and remarket (retarget) them online.
Google AdWords audience lists enable you to target the prospects most likely to convert – and therefore optimize your AdWords budget.
Creating a 5-point audience list.
Creating an audience list takes just a few simple steps in Analytics :
- Log in to your account
2. Click on Administration > Property where you wish to create the
3. Then click on Audiencedefinitions > Audience in the Audience column . Property
4. Click on + New audience type
5. Enter the parameters for your audience type.
5 high-potential audience types for e-commerce.
Cart abandonment by traffic source: sorting your cart abandonments by traffic source allows you to increase the conversion of each, while analyzing those that convert the most.
Visits during working hours / outside working hours: this segment enables you to better target visitors by displaying your ads at the best times.
Conversions by number of visits: this segment shows you the number of visits required for each of your conversion objectives.
Higher engagement rate: people with a higher engagement rate than the average visitor are more likely to convert.
High-Value Customers: these are your customers who spend 2 or even 3 times your average shopping basket. Understanding their behavior allows you to better target them in your acquisition campaigns, while optimizing your site to encourage other visitors to act like them.
To go even further and become a Google Analytics ninja, we strongly recommend that you set up Google Analytics Conversion Funnels; In our article “How to set up conversion funnels in Google Analytics” you will be guided, step by step, and become a champion of conversion rate optimization!
Conclusion
Audience lists are very interesting growth levers. By setting them up, you can increase your conversions while optimizing your Google Ads budget.
For several years now, Adenlab, a Google Partner Premier SEA agency, has specialized in managing Ecommercant campaigns, making the most of audience parameters, the catalog and its product flow, and automation.
