1001 coques is a company specializing in phone covers created in 2014. The company offers over 70,000 references. The aim? To enable consumers to find the protection they need for their smartphones.
Assimilated and accompanied by the explosion of the smartphone market, the shell market has gradually emancipated itself to become a market in its own right.
As a highly competitive market, our customer needs to be able to differentiate itself from the competition, and there are many competitors advertising on the Google network.
So the key question is, how do you get people to click on one ad instead of another?
That’s what our teams have been working on. In fact, to ensure good positioning in search engine results, companies use paid listings. With Google’s advertising platform, companies benefit from a wide range of features to highlight their ads and capture the searches of Internet users.
One of Google’s features is the dynamic ads function. This dynamic title feature enables a site to generate ads in direct relation to a user’s search query. In this way, Google will automatically display ads in relation to user queries. Dynamic titles are a real way to take advantage of the large number of visitors Google directs on a daily basis.
The methodology used to carry out the test was as follows:
- Test ads with dynamic titles
- Using a control segment
- Allocation of 50% of the budget to current ads and 50% of the budget to new ads
After 2 months, the results validated the test. On the various campaigns, we were able to observe a 20% increase in the click-through rate. So 20% more qualified traffic to the customer.
