Day: January 8, 2023

Since 2015, Adenlab has received several certifications and was quickly identified by Google and Bing as a top agency.

Thanks to its Machine Learning technologies for Ecommerce and Google Shopping campaign management, the agency has become one of the first to be certified as a “Shopping Partners”.

Thanks to its expertise and technology, Adenlab has joined Google’s exclusive Channel Partner program. Google selects agencies whose technological efforts enable more effective development of Google Ads accounts and campaigns.
Since 2016, Adenlab has been a certified Google Partner Premier agency.

Here are a few key figures to help you understand the strength of this search engine:

• 93% of French Internet users use Google to search the web.
• 86% of consumers use Google to find a product or request a quote.
• According to Google Benchmarks and Insights, Google Display campaigns reach 80% of the world’s Internet users.
• Google Economic Impact Report states that businesses generate an average of $2 in sales for every $1 invested in Google Ads.

A Google Partner Premier agency is one that has been certified by Google. This is a guarantee of trust and quality for all advertisers. In fact, being one of Google’s certified agencies means that the company meets a set of specific criteria. Only teams with the technical and strategic skills to exploit the levers offered by Google obtain this certification.

Work with a Google Partner Premier agency to create and develop your Google Ads campaigns

When an e-commerce site launches a Google Ads campaign, the aim is to achieve the best possible return on investment. Thanks to a Google Partner Premier certified agency, your online store can benefit from expert knowledge. They know all the ins and outs of how to take advantage of all the Google options available.

What’s more, while respecting your online store’s brand image, our teams are qualified to implement a relevant SEA strategy while taking into account the customer journey and your conversion funnels.

Keeping abreast of market trends

The digital world is evolving rapidly. For anyone outside the industry, it can be difficult to keep up with the latest developments and implement the best actions.
By working with a Google Partner Premier agency, you’ll have early access to all the latest Google updates. Our experts can help you benefit from new developments before your competitors, and boost the performance of your campaigns.
Adenlab ensures that the implementation of new Google campaigns meets the new Google Ads quality criteria.
In addition, Adenlab is in permanent contact with the Google teams; the agency benefits from privileged support, enabling direct consultation with Google experts on all issues relevant to your sector. This support benefits the agency’s customers.

Get a return on your investment with a Google Partner Premier Certified agency

A Google Ads campaign only benefits your e-commerce business if best practices are followed. Otherwise, Google Ads are a waste of time and money.
To avoid this situation, work with a Google Partner Premier certified agency.
Unlike people without Google badges, Google-recognized experts have the knowledge and a clear reading of all the data and performance of the ads set up.
This is a real advantage for identifying the elements to be improved and the criteria that really work to increase sales for your business.

Get a preview of Google Ads options and new features

Before launching new features, Google tests them with Google Partners agencies first. Because they have all the knowledge required, they are in the best position to understand whether the new features really work. Calling on a certified agency therefore means gaining access to these options in advance, and setting yourself apart from the competition.

Aligning with your goals

A Google Partner Premier agency takes all your objectives into account, and implements the right strategy to achieve them.
For maximum performance, the Adenlab team uses high-performance in-house tools to exploit your data to the full.

Guaranteed quality for your Google Ads campaigns

Google-certified agencies work hand in hand with the search engine. To retain the Google badge, companies have to meet certain criteria. This condition is an assurance for online stores wishing to collaborate with a SEA consulting and management agency.
In addition, if an e-commerce business has a problem, certified teams are able to contact Google immediately. This responsiveness is made possible by the availability of Adenlab consultants, who are on call 24/7.

Continuous follow-up with your teams and your company

When making an investment, it’s important to monitor and improve your approach and strategy in terms of target, content and presentation.
A Google Partner agency analyzes the impact of Google campaigns. Professionals focus on audience attitudes to increase sales and build a high-performance digital presence. At Adenlab, we’ve developed a number of alert systems that enable our teams to respond quickly and efficiently to problems and their resolution.

The combination of our specializations means we can work with you to develop a complete marketing strategy to significantly increase your online sales and acquire new customers:

• Search ads
• Mobile ads
• Display ads
• Shopping ads
• Google Analytics
• Tag Manager
  Our teams have the necessary expertise in brand and e-commerce catalogs:
• Competitive analysis and price monitoring
• Shopping flow optimization
• Managing Google Ads campaigns for e-tailers

How did we obtain our Google certifications to become a Google Partner Premier certified agency?

To earn Google’s trust and become a certified Google Partner Premier agency, we followed several steps:

• Register on the Google Partners platform
• Detailed training on Google Ads to familiarize our teams with the tools used on a daily basis (videos, diagrams, illustrations and simulations)
• Professionals take a test and must achieve a score of 80% to be certified. If they fail, they have to wait a week to retake the exams.

Working with a Google Partner Premier agency is a real time-saver for online stores and other sites needing to develop their visibility. Thanks to our strategic and technical approach, increase your sales and your online presence.

We’re e-commerce & shopping experts, and our agency’s strength lies in our automation tools and techniques, our creativity and our proximity to our customers.

If you have any questions or would like to ask our experts for advice, please contact the Adenlab team on +33 (0)1 83 81 90 60 or by e-mail: contact@adenlab.com.